Media buyers, entrepreneurs to discuss advertising

In Summary

With digital migration, Uganda is projected to have more than 500 TV stations by 2030.

KAMPALA. Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through a media buying conference taking place today.
The conference, under the theme, “The Art and Science of Media Buying” is being attended by managing directors, CEOs, brand managers, marketing managers, media buyers, communication managers, entrepreneurs, and government leaders, among others.

It is aimed at giving practical and actionable insights on media buying in the Uganda broadcasting industry.
According to Uganda Communications Commission, the Uganda media and broadcasting industry comprises more than 200 radio stations, 56 television stations, and about 12 newspapers that are constantly being disrupted by online and social media platforms. With the impact of digital migration, statistics project that Uganda will have more than 500 television stations by 2030.

It’s against this background that Nation Media Group through Africa Broadcasting Uganda Limited organised a session for media buyers and service providers to share experiences, tactics and best business ideas that can be transformed into practical and actionable points that can spur business growth.
Benefit
The managing director NTV, Ms Aggie Asiimwe Konde, said participants will get hands on learning experience and knowledge sharing from key speakers, who are industry experts in the advertising and media buying space.
“We have identified media investment icons in Africa that have vast experiences and insights to share. They will, among other things, share insights on new media versus traditional media patterns and usable tools,” she said.

Key speakers
These include NeemaWamai with over two decades of media management; Eric Achola, head of brand marketing at Safaricom; John Muthee, vice president business development at Mobile Accord/GeoPoll; and Rashmi Chugh, head of digital at Nation Media Group.

jadengo@ug.nationmedia.com